At InviseoMedia, we undertake regular independent research projects, either commissioned by us or by our advertising partners. All of our research is independent, guaranteeing robustness and impartiality.
Recent research projects include Sony Ericsson’s and Holidaylettings.co.uk campaigns with Ryanair, which revealed:
58% of Sony Ericsson’s respondents paid more attention to in-flight advertising than general airport advertising
an unprecedented 34% unprompted recall rate for Holidaylettings.co.uk service
72% of respondents said they were likely or highly likely to consider booking accommodation through Holidaylettings.co.uk
Sony Ericsson
