Our aim is to provide advertisers guaranteed media exposure in a world where attention is limited. Our guarantee is backed up by our 3 E’s of media accountability:
1.0 Exposure
We provide a minimum of 40 minutes guaranteed dwell time. This is achieved by the medium being clearly visible to consumers when they are:
taking their seats
taxiing to the runway
taking off
ascending to cruising altitude
starting their descent
landing
taxiing to the terminal
Airline regulations ensure that tray-tables must be kept in the upright position during these periods.
2.0 Effectiveness
Recent independent research includes Sony Ericsson’s and Holidaylettings.co.uk campaigns with Ryanair. Highlights include:
an impressive 28% unprompted recall rate for Sony Ericsson’s product
72% of respondents said that they were likely or highly likely to consider booking accommodation through Holidaylettings.co.uk
Placement and maintenance is controlled by InviseoMedia. We work closely with our airline partners to deliver a quality medium. Our patented tray-table has been approved by all the leading airline regulatory bodies including the Federal Aviation Authority (FAA) and the European Aviation Safety Agency (EASA).
Find out more
You can reach this premium audience for 40 minutes for €0.50 per consumer. To find out more call 0800 035 6080 or email us now.
